MY MISSION

I'm on a mission to help support sustainable British farming, to tackle climate change and to offer a healthy, delicious bowl of muesli.

Oliver's Muesli was born out of a fascination with farming, combined with a love of healthy eating and endless bowls of muesli while training for ultra long distance endurance events. 

All too often, cereals are just seen as a generic commodity, with little or no thought to how they are produced. I'm trying to change that, by allowing consumers to directly support sustainable farming through my muesli, along with providing an incredible, healthy source of energy for an active lifestyle. 

Every time I trained for an event, I was fueling this with a bowl of muesli. However, I was also getting more and more frustrated with bland, tasteless muesli, full of tropical dried fruits, that simply caused my blood sugar to spike and then crash. Don't get me started on mueslis with added sugar either!

Surely there had to be a way of producing a healthy yet flavoursome muesli right? Well, like many business founders, I took matters into my own hands and after many, (many) bowls of muesli, Oliver's Muesli was born in my Suffolk kitchen in 2021.

You don't need to be into 2000km cycle events to enjoy my muesli though. This is for everyone who cares about the environment and enjoys eating delicious, healthy food.  

O x